The major reasons for subscribing to cable TV are the original programs available on basic and premium cable channels and to watch live sports. One of those reasons may fade away soon enough as DreamWorks and Netflix are the latest to get into creating streaming programming outside of the normal cable TV sphere.
More from the New York Times:
In a multiyear deal announced early on Monday, DreamWorks Animation will supply a torrent of new episodic TV programs to the Internet streaming service. The partnership calls for 300 hours of original programming, perhaps the biggest commitment yet to bring Hollywood-caliber content to the Web first.
The new programs will be “inspired” by characters from past DreamWorks Animation franchises, which include “Shrek” and “The Croods,” and its coming feature films. Series will also come from Classic Media, which the studio bought last year. Classic Media’s holdings include characters like Casper the Friendly Ghost, Lassie, She-Ra and Mr. Magoo.
The agreement is the latest in the hotly competitive market for streaming content, with major services like Netflix, Hulu and Amazon vying to capture viewers who are gravitating to the Web, especially younger ones.
Until now, DreamWorks Animation’s primary focus has been the release of about two costly movies a year. Its success record is strong, but one miss can send its stock price plummeting, as was the case late last year, when “Rise of the Guardians” severely underperformed expectations; the company eventually took an $87 million write-down tied to the film.
Netflix already has a critically acclaimed original program in House of Cards, based on a British series about a corrupt politician climbing his way to the top. As Netflix subscriptions grow, these original programs could become even more popular and create even more of a challenge for cable companies like Charter Communications.
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