Despite complaints about the quality of play and talk of viewers abandoning the league, the NFL is still the cable TV ratings leader on Thursday nights, with the Thursday Night Football broadcast between the Kansas City Chiefs and Oakland (soon to be Las Vegas?) Raiders last Thursday winning the night, including a 1.4 rating in adults 18-49, the most coveted demographic for advertisers, for the NFL Network.
The NFL Network’s numbers are part of a combined victory for the NFL, with the game also being broadcast on NBC. Here’s more on that from Deadline:
The Kansas City Chiefs 21-13 win over the Oakland Raiders may be the best either team has done ratingswise in primetime this season but with a 11.6/20 in metered market results, it was a hard hit from last week. In fact, last night’s game on NBC and the NFL Network was down 16% from the Dallas Cowboys at the Minnesota Vikings match-up of December 1. On NBC stations alone, the Chiefs vs. Raiders game drew a 9.1 in MM numbers, down 17% from last week with the two big national following teams.
Now NBC will easily win the night with its TNF package, which is down a point from last week with its 3.7/14 rating among adults 18-49 and 12.15 million in unadjusted fast affiliate numbers, but the results once again reflect the soft underbelly the NFL has on TV. In a season that has seen week after week of lows or declines on various networks, the problem of too many big spread wins, too many games or too many match-ups with regional teams still seems to be ignored by the football powers-that-be – AKA, you can’t asks the Cowboys or the Patriots to save your skin every week.
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