Satellite broadcaster DIRECTV is the exclusive home of NFL Sunday Ticket, which shows out of market games, among other features, and is popular with NFL fans and sports bars alike. Each year the price goes up a little bit, but this year, rates for the service are increasing almost five times more than they did last year.
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The satcaster, which is now taking orders for the 2017 season, has priced the basic Sunday Ticket package at $281.94. The price is good until September 9, 2017, the night before the first week of Sunday regular season games. (Prices go up after September 9.)
In contrast, DIRECTV last year charged just $257.94 if you ordered the Sunday Ticket before the first week of regular season action.
The increase in the pre-season price this year is 9.3 percent. DIRECTV raised the pre-season price last year by only 2.4 percent.
The basic Sunday Ticket plan entitles a subscriber to watch out-of-market Sunday NFL games as well as access the Ticket Mix Channel (all games on one screen at the same time) and on-screen stats.
DIRECTV has raised the pre-season price for the Sunday Ticket Max plan to $377.94, which is a five percent increase over last year’s pre-season price of $359.94. The satcaster last year raised the pre-season Max price by just 1.7 percent over the 2015 season.
The Max plan includes the live regular season games as well as the Red Zone Channel (games are broadcast when a team crosses the other team’s 20 yard-line), and the DIRECTV Fantasy channel.
Both the basic and Max plans also permit subscribers to stream the games on their computers, mobiles and connected TVs.
DIRECTV has revealed the 2017 pricing structure at its web site and via its on-screen programming guide.
It’s no surprise that the company is going all-in on NFL Sunday Ticket, as it is the major area that sets the company’s offerings apart from other cable TV and satellite TV providers. Customer loyalty to DIRECTV is tied a lot to the NFL Sunday Ticket package. We’ll see if these loyal customers stick through the highest rate hike yet.