The Republican National Convention closed up shop last Thursday, concluding with the lengthy nomination acceptance speech by presidential hopeful Donald Trump. All three broadcast networks—ABC, CBS and NBC—as well as Fox News Channel, CNN and MSNBC and other affiliated cable TV channels aired the speech.
More from the Hollywood Reporter:
On the broadcast networks alone Thursday night, Trump’s time on the stage brought in 12.3 million viewers to the 10 o’clock hour on through the speech’s conclusion at 11:37 p.m. ET. NBC News led its fourth and final night of primetime coverage with an average 4.6 million viewers tuning in, per Nielsen Media’s Fast Affiliate ratings. ABC News, which preciously topped CBS on Monday, averaged 3.9 million viewers. CBS News took 3.8 million viewers. Spanish-language net Univision contributed another 1.3 million viewers.
Cable news brought the biggest lifts — particularly for Fox News Channel and CNN. FNC, a favorite for right-leaning audiences, topped them all with 9.4 million viewers. And CNN, hitting an all-time high for its RNC coverage, also topped all of the broadcast networks with 5.5 million viewers. MSNBC, trailing, averaged 2.95 million viewers. (Nielsen’s delivery of the 32-million stat also includes Fox Business Network, CNBC and NBC Universo.)
The ratings are well above those who watched Mitt Romney’s acceptance speech in 2012, but far below the amount of people who watched John McCain in 2008. If those ratings show anything about the popularity of the candidate himself, Trump may be in trouble.
The Democratic National Convention is now underway, so we’ll see how Hillary performs in the ratings, as well as in measured social media interest.