OnCue: Intel’s New TV Service Will Debut This Year

Intel has developed a TV service, called OnCue, which will compete with traditional cable television and satellite television services. OnCue will be launched by the end of 2013, with trademark applications and advertising plans in place for the service’s official introduction. OnCue will compete with cable TV by offering On Demand programming as well as live television feeds.

More from the Wall St. Cheat Sheet:

Intel’s new TV service will be run through a dedicated device that the company has yet to name. The device itself will be sold both online and through traditional retailers such as Best Buy (NYSE:BBY).

OMD’s Intel account director recently revealed their role in the new’s product’s development in a line on his resume. “Developed and lead the launch of Intel Media’s groundbreaking new consumer device, OnCue; an “over-the-top” TV service joining streaming-video players and a full array of Network and Cable TV channels,” he wrote. The resume page has since been password protected.

The new device will have the ability to catch up with anything a viewer may have missed within the last seven days or so. With a possible slogan of “TV has come to its senses,” the Intel TV service seems to have its sights set on competing with traditional cable television rather than video-streaming services like Netflix (NASDAQ:NFLX) or Amazon.com Inc.’s (NASDAQ:AMZN) Amazon Prime service — at least for now.

Although it’s likely that Intel’s OnCue will eventually come to compete with services like Netflix, what we know of the service so far seems to suggest that Netflix doesn’t have anything to worry about.

While Netflix is commonly thought of as a supplementary, or even alternative service to traditional cable, it appears Intel wants to go up against the cable providers directly. Depending on the extent of OnCue’s on-demand service, it doesn’t seem as though Intel will have the firepower of Netflix or Amazon Prime when it comes to content.

More on this story as it develops here at the TV, Internet and Phone Blog.

Intel to Launch Virtual Cable TV Service with City by City Trial

In order to avoid licensing hurdles, Intel is jumping into the virtual cable TV game in a city by city trial. The city by city approach is to allow for more flexibility in negotiating provider rates while more easily navigating city and state licensing issues. The move into the cable TV business comes after Intel’s failed attempt to convince TV manufacturers to use its chips for Google TV’s initial failed launch a few years ago. According to The Inquisitr, a source says Intel was annoyed with “everyone doing a half-assed Google TV so it’s going to do it themselves and do it right.”

Here is more on the launch from the Inquisitr article:

Intel’s hope is that it can help provide streaming TV access, while also providing users with the content they require, such as sports and live news.

By combining Redbox, Netflix and other streaming services with cable TV products, Intel marries the old media with new media to create a more converged product.

Rumors of Intel cable service started in March when the Wall Street Journal reported that the company was working on a pay-TV service and then Reuters reports that Intel wanted to use facial recognition for ad servicing, targeting and other performance based metrics reporting.

By rolling out on a city-by-city basis Intel is able to experiment with licensing in different areas, ultimately finding deals that will save the company money based on each market. Had Intel attempted a national roll out it may have been forced to use a “one size fits all” pricing model.

Intel is not exactly attempting to cut out traditional cable TV providers, for example it licensed Comcast’s Reference Design Kit in October, a kit that will help aid the company in the development of its cable TV services.

The first Intel set top box will debut at CES 2013, where we at the TV, Internet and Phone Blog hope to get an up close look at the new equipment.