Trump’s Speech Nabbed 32 Million Viewers on Broadcast and Cable TV

The Republican National Convention closed up shop last Thursday, concluding with the lengthy nomination acceptance speech by presidential hopeful Donald Trump. All three broadcast networks—ABC, CBS and NBC—as well as Fox News Channel, CNN and MSNBC and other affiliated cable TV channels aired the speech.

More from the Hollywood Reporter:

On the broadcast networks alone Thursday night, Trump’s time on the stage brought in 12.3 million viewers to the 10 o’clock hour on through the speech’s conclusion at 11:37 p.m. ET. NBC News led its fourth and final night of primetime coverage with an average 4.6 million viewers tuning in, per Nielsen Media’s Fast Affiliate ratings. ABC News, which preciously topped CBS on Monday, averaged 3.9 million viewers. CBS News took 3.8 million viewers. Spanish-language net Univision contributed another 1.3 million viewers.

Cable news brought the biggest lifts — particularly for Fox News Channel and CNN. FNC, a favorite for right-leaning audiences, topped them all with 9.4 million viewers. And CNN, hitting an all-time high for its RNC coverage, also topped all of the broadcast networks with 5.5 million viewers. MSNBC, trailing, averaged 2.95 million viewers. (Nielsen’s delivery of the 32-million stat also includes Fox Business Network, CNBC and NBC Universo.)

The ratings are well above those who watched Mitt Romney’s acceptance speech in 2012, but far below the amount of people who watched John McCain in 2008. If those ratings show anything about the popularity of the candidate himself, Trump may be in trouble.

The Democratic National Convention is now underway, so we’ll see how Hillary performs in the ratings, as well as in measured social media interest.

March Madness TV Ratings Down from 2015

For the first time this year, the men’s NCAA basketball national championship game aired on cable TV, rather than on network TV. The main broadcast of the game, which was one of the best in recent memory, going down to the wire as Villanova beat North Carolina on a last-second three-pointer, was on TBS, with team-specific broadcasts airing on TNT and TruTV, drawing an average of 17.8 million viewers, down 37 percent from 2015’s final game, for the fourth lowest-rated game in the tournament’s history on television.

More from the International Business Times:

A little perspective, though: Everyone in the TV industry anticipated some sort of drop — not only would the game not be airing on a broadcast network, which has far more intrinsic reach, but the ratings for 2015’s title game shattered records and was up 33 percent over 2014’s final. So while a 37 percent dip is by no means a good thing, 2016 is off 2014’s numbers by only about 16 percent.

That’s also a lot of eyeballs for Turner, which is attempting to get away from the public perception of TNT as the ampersand network (home of shows like “Rizzoli & Isles,” “Franklin & Bash” and “King & Maxwell”) and TBS as merely the home of “The Big Bang Theory” repeats. Consequently, the cable conglomerate devoted several minutes of precious ad inventory — mostly during the halftime show — to introducing audiences to the slick new TNT and TBS brands.

Rather, the trouble might come once total viewership for the tournament is tallied. Turner and CBS, which jointly produce and air the entirety of March Madness, could be facing a 25 percent difference between the ratings they promised advertisers and the ratings they actually delivered, according to media buying sources.

Next year, the game will be back on CBS. We’ll see if the eyeballs return, and if the decision to alternate having the game on CBS or TBS depending upon the year is a bad one.

NCAA Sweet Sixteen Schedule

The first weekend of the NCAA Men’s Basketball Tournament was a memorable one leaving many brackets busted. Though many of the teams behind first round upsets did not make it to the second weekend, the Sweet Sixteen will still provide some great matchups and possibilities for unexpected teams to head to Elite Eight.

Here are the network and cable TV listings. All times EDT:

Thursday, March 24

  • 7:10 CBS Louisville I
    2) Villanova vs 3) Miami
  • 7:37 TBS Anaheim I
    2) Oklahoma vs 3) Texas A&M
  • ~9:40 CBS Louisville II
    1) Kansas vs 5) Maryland
  • ~10:07 TBS Anaheim II
    1) Oregon vs 4) Duke

Friday March 25

  • 7:10 CBS Chicago I
    1) Virginia vs 4) Iowa State
  • 7:27 TBS Philadelphia I
    6) Notre Dame vs 7) Wisconsin
  • ~9:40 CBS Chicago II
    10) Syracuse vs 11) Gonzaga
  • ~9:57 TBS Philadelphia II
    1) North Carolina vs 5) Indiana

Enjoy the games.

More for Cord Cutters: CBS to Stream College Football Lineup

This Saturday, college football begins in earnest, bringing a close to a long offseason and plenty of fan withdrawals. Good news for cord cutters this year, especially those who follow teams in the SEC: CBS will be streaming its entire college football lineup, including the 17 game SEC schedule beginning this Saturday with the annual Kickoff Game in Atlanta between Louisville and Auburn.

Online football watchers do not need to have a cable TV or satellite TV ID in order to watch the games, as they do not require authentication on CBSSports.com or the CBS mobile app and CBS tablet app. As a bonus for those watching online, there’s an online-only pregame show featuring Teryn Schaefer, Matthew Coca, and Brady Quinn. The team will also analyze the game at halftime and provide postgame coverage.

Here’s the schedule, via Awful Announcing:

Sept. 5 3:30 PM LOUISVILLE vs. AUBURN

(Chick-fil-A Kickoff Game)  

Sept. 12 3:30 PM GEORGIA at VANDERBILT
Sept. 19 3:30 PM AUBURN at LSU
Sept. 26 3:30 PM SEC GAME OF THE WEEK
Oct. 3 3:30 PM SEC GAME OF THE WEEK
Oct. 10 3:30 PM SEC GAME OF THE WEEK
Oct. 17 3:30 PM SEC GAME OF THE WEEK
Oct. 24 3:30 PM SEC GAME OF THE WEEK
Oct. 31 3:30 PM FLORIDA vs. GEORGIA
Nov. 7 3:30 PM

8:00 PM

SEC GAME OF THE WEEK #1

SEC GAME OF THE WEEK #2

Nov. 14 12:00 NOON

3:30 PM

SEC GAME OF THE WEEK #1

SEC GAME OF THE WEEK #2

Nov. 21 3:30 PM SEC GAME OF THE WEEK
Nov. 27(Fri) 2:30 PM MISSOURI at ARKANSAS
Nov. 28 3:30 PM SEC GAME OF THE WEEK
Dec. 5 4:00 PM SEC CHAMPIONSHIP GAME

Get ready for kickoff!

Sweet Sixteen Schedule Set for Cable TV

With the first two rounds of action complete in the NCAA Men’s Basketball Tournament, March Madness is moving closer and closer to its end. The Sweet 16 begins today, and here you’ll be able to find where to watch all the action on cable TV.

Here are the times and channels (all Eastern Time), via TV Media Insights:

Thursday, March 26, 2015

7:15 p.m. on CBS: Midwest Region
(#3) Notre Dame vs. (#7) Wichita State
7:47 p.m. on TBS: West Region
(#1) Wisconsin vs. (#4) North Carolina
Approx. 9:45 p.m. on CBS: Midwest Region
(#1) Kentucky vs. (#5) West Virginia
Approx. 10:17 p.m. on TBS: West Region
(#2) Arizona vs. (#6) Xavier
Friday, March 27, 2015

7:15 p.m. on CBS: South Region
(#2) Gonzaga vs. (#11) UCLA
7:37 p.m. on TBS: East Region
(#4) Louisville vs. (#8) N.C. State
Approx. 9:45 p.m. on CBS: South Region
(#1) Duke vs. (#5) Utah
Approx. 10:07 p.m. on TBS: East Region
(#3) Oklahoma vs. (#7) Michigan State

A few upsets have led lower seeds to the Sweet 16 and busted many brackets. Now is when we’ll see if sleeper teams like Wichita State (who upset the Kansas Jayhawks) and NC State, who upset #1 seed Villanova, can continue their run in the big dance.

For those who want to watch basketball at its best, though, the game to tune in to is the late game on CBS on Thursday, where the Kentucky Wildcats will attempt to continue their run to perfection and setting the record for most wins in a college season. West Virginia will prove a worthy challenger.

Stay tuned to the TV, Internet and Phone Blog for the Final Four matchup next week.

March Madness: Find it On Cable TV

The time has come: the Round of 64 is here (enough with that First Four nonsense—those are play-in games) and the NCAA men’s basketball tournament really begins. Make sure your brackets are filled out before the first game starts, and sit back for a long weekend of basketball, maybe the best weekend in sports all year long.

It’s been a long time since a team has come in as favored to win the tournament as the undefeated Kentucky Wildcats, who are seeking to win the title as an undefeated team for the first time since Bobby Knight did so with his Indiana Hoosiers more than thirty years ago. But anything can happen when it’s winner take all in every particular game, and you’ll want to be there to see all the blowouts, upsets, and highlights.

CBS Sports has the rights to the NCAA men’s basketball tournament, so you can find all of your March Madness viewing on CBS-owned cable and network television. Check out the schedule, and make sure to find where all those channels are on your cable television package. This year, games will air on:

  • CBS
  • TBS
  • TNT
  • truTV

You may ask yourself: “Really, truTV?” Yes, the channel with all the courtroom shows and true crime documentaries that form the basis for CSI episodes is hosting NCAA tournament basketball once again, as part of the CBS/Turner Sports team-up. Look up where it is available from your provider, and be sure to find the HD feed: you’ll hope you have found a cable provider with the most HD channels in your area.

Games begin today at 12:15 p.m. Eastern Daylight Time. Get ready.

CBS Sports Network Drives Masters Coverage on Cable TV

The Masters from Augusta, Georgia is the most anticipated event on the golf calendar, the first major of the year and the one with the most prestige, always played at the same difficult, beautiful course every year. CBS has broadcast rights for the third and final rounds of the tournament, after ESPN will air the first two rounds on cable TV beginning April 11. For the first time, however, CBS Sports Network will also be getting into the game.

More from Multichannel News:

Complementing its broadcast brethren’s coverage, CBS Sports Network will tee up coverage of the 2013 Masters Tournament with a live show originating from the tournament practice range at Augusta National Golf Course in Augusta, Ga.

Starting on Monday April 8 at noon (ET), Masters on the Range will continue through Sunday morning setting the stage of the final round of The Masters, featuring player interviews, analysis and a preview of the day’s action.  Brian Crowell, Bobby Clampett and Billy Kratzert will host the show each day.

In addition, for the first time ever CBS Sports Network will replay CBS Sports’ live broadcasts of the third and final-rounds of The Masters immediately following the conclusion of the broadcaster’s coverage.

CBS will televise the third and final rounds of the Masters on Saturday April 13 from 3 p.m. to 7 p.m. and on Sunday April 14 from 2 p.m. to 7 p.m.

This year, Tiger Woods is one of the favorites going in, as he has regained his world number-one ranking. Tiger hasn’t won a major since his Thanksgiving incident and divorce, but his game has looked its best since that time recently. If Tiger is in contention on the final day, as he often is at the Masters, it could be a big ratings boon for CBS and for golf in general.

Be sure to tune into ESPN next Thursday and Friday, and CBS on Saturday and Sunday, to keep track of golf’s most enduring tournament.