ASPiRE, a cable TV network from Magic Johnson Enterprises, has become the first cable television network to receive the nationally recognized Minority Business Enterprise (MBE) certification from the National Minority Supplier Development Council, Inc. ASPiRE is the only national cable television network to be recognized by the organization, which is recognized uniformly by corporate America, governmental entities and other business-related organizations.
As a certified MBE, ASPiRE can assist major corporations and businesses in meeting annual diversity supplier goals via commercial advertising, integrated marketing and content production related spends with the network. This certification helps both the network and the advertisers who run ads with the network in meeting goals.
Here is some more information from ASPiRE’s leading personality, former Lakers basketball star and minority business mogul Earvin “Magic” Johnson:
“Obtaining our MBE certification is an important milestone for ASPiRE,” said Johnson. “We look forward to working with companies who share our interest in reaching and supporting the African-American consumer.”
ASPiRE recently launched its new original series “The Root 100,” hosted by CNN’s Emmy-winning journalist Suzanne Malveaux. In addition, the network features programming blocks including “Groundbreaking Movies” hosted by Oscar-nominee Laurence Fishburne, “Groundbreaking Music” hosted by Grammy-winner Esperanza Spalding and “Groundbreaking Comedy” hosted by comedian Jonathan Slocumb.
Johnson, Chairman and CEO of ASPIRE, launched the network after being awarded one of the first four, new and minority owned and operated independent networks to be distributed by Comcast. The network partnered with GMC TV to manage operations and is based in Atlanta, GA.
ASPiRE is available from some cable and satellite television providers but has yet to expand to the basic tier of channels that appears in almost every cable package. The MBE certification could lead to more popularity which will lead to expansion and get the channel in more households.