Cord cutting is hurting a lot of cable TV networks. One of those hurt most has been the ESPN family of networks, owned by Disney/ABC, as ESPN charges the most from cable TV providers to be carried as an offering, and when they lose subscribers, they are losing more dollars than other cable TV empires. There is some good news for the Worldwide Leader in Sports, though, as through the first five months of 2016, ESPN is leading the ratings in many key demographics preferred by advertisers.
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In primetime, ESPN is number one in cable among the 18-34 age group, males 18-34, the overall 18-49 demographic as well as men 18-49 and men 25-54.
Its second in cable after Fox News in households and in the overall cable audience.
Next, it ranks first in both broadcast and cable in the men 18-34 age group and first in cable in the 18-34 demo, 18-49 group, men 18-49 and men 25.-54.
ESPN has certainly had plenty of live sports in the first five months to attract viewers including the College Football Playoff National Championship, NFL Wild Card Playoff, college basketball, Australian Open, MLB and the NBA Playoffs.
And it looks forward to the summer which includes NCAA Championships in baseball and softball, Euro 2016, Wimbledon, the MLB All-Star Home Run Derby which has done well for ESPN throughout the years and for the first time, the NFL Hall of Fame preseason game.
Does this mean live sports is still the key to getting people to watch live television? It seems to be the case. ESPN airs on channel 206 on DIRECTV.