Pay-per-view is one of the few areas where cable TV and satellite TV still have control over how much money they make in the DVR and cord-cutting area, because those live rights are still valuable and people will pay good money to watch a fight on PPV, be it a big boxing match such as the disappointing Mayweather-Pacquiao fight or the extremely NOT disappointing upset of undefeated women’s bantamweight UFC champion Ronda Rousey at the hands of Holly Holm. Turns out this fight not only stunned in the octagon, but also in the ratings, as it has set a record for a women’s MMA PPV fight with more than 1 million buys.
More from MMAFighting.com:
Industry estimates have the Rousey vs. Holm bantamweight title change doing between 1 million and 1.1 million buys, with most estimates closer to the higher figure. It is expected to be among the four biggest UFC pay-per-view events in its history. Before Rousey, no combat sports pay-per-view event headlined by a woman had ever topped 125,000 buys.
The show drew a UFC record of 56,214 fans to Etihad Stadium in Melbourne, Australia, breaking the company’s attendance record set at UFC 129 of 55,724 set by the Georges St-Pierre vs. Jake Shields fight at Toronto’s Rogers Centre.
In addition to this fight, its potential rematch will likely sell well, with many predicting it will set the record even higher. It’s tentatively set for this summer—get those buying buttons ready.