The addition of free events on Fox, Fuel and FX, along with an increased number of Pay Per View events, has led to a lower buyrate for Ultimate Fighting Championship PPVs in 2012. DIRECTV is trying to counteract this by offering a deal to satellite TV subscribers: buy five PPV events from UFC, and get one free. The deal offered by DIRECTV for UFC PPVs covers the remaining four events this year as well as the first two of 2013, the second of which will be the promoter’s yearly event over Super Bowl weekend.
The price when adjusted to account for the free event is $54.95 per show for HD, a large amount of savings, and customers will not have to remember to order the rest of the events for the rest of the year.
Each of the year’s final four events have title fights on the card. UFC 152 features two title fights: Jon Jones defends against Vitor Belfort (to replace the title match of the cancelled UFC 151), and flyweights Joseph Benavidez and Demetrius Johnson will fight for the first UFC flyweight title. UFC 153 features a featherweight title fight between Jose Aldo and Frankie Edgar. UFC 154 features Georges St. Pierre defending his welterweight crown against Carlos Condit. The final show of the year, UFC 155, features a rematch of the first UFC on Fox event, the heavyweight title bout between Junior Dos Santos and Cain Velasquez.
If this DIRECTV discount plan is successful, it’s likely UFC and other companies dependent upon PPV revenue, such as WWE, could introduce a yearly plan or some other discount package, which will encourage customers who might not purchase every PPV in a given year to spend more money if they see the value in it. Once again, DIRECTV is ahead of the game when it comes to PPV.