Cable TV Brings Us More Grand Slam Tennis
July 26, 2012
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According to USA Today, CBS, which is airing the last of 2012’s Grand Slam tennis tournaments, the US Open, will use its cable sports channel for additional coverage of the tournament, bringing outer court coverage of third and fourth round matches on Labor Day Weekend, September 1-3. These will air on CBS Sports Network, available in about 47 million of the 114 million TV households in the United States, and follow in the footsteps of broadcast networks using their cable networks for expanded coverage of big events, much as NBC is airing many hours of additional Olympic coverage on Bravo, NBC Sports Network, USA and other channels, and how Wimbledon aired not only on ABC but on ESPN, ESPN2 and other ESPN-related properties.
In addition to the extra middle-round matches, CBS Sports Network will also televise US Open Qualification matches, which will air on August 21 and August 24.
While the addition of more fractured cable lineups has cost viewers in terms of the bundled channels they must pay for through cable providers and satellite TV providers, sports fans are definitely benefiting from more cable options. Beginning in 2010, when NBC’s Winter Games coverage provided more live events than ever before, networks and their cable counterparts have been adding coverage for the types of events that many sports viewers are primed to watch. Just this past weekend, DIRECTV customers were able to watch more British Open golf coverage than ever before with dedicated cameras for various holes beyond those broadcast on ESPN.
Beyond all of that, this year’s US Open has all the makings of a classic, as Roger Federer won his first Grand Slam in years with this July’s Wimbledon win, Novak Djokovic took the Australian Open, and Rafael Nadal won the French. These top three players will once again battle for a Grand Slam title and the world number one ranking; and you’ll be able to see all of it, due to CBS and CBS Sports Network.