WinterGreen Research has published a new study, entitled Cable Modem: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018. According to this study, the cable modem market will reach $8.6 billion by 2018, as cable companies develop new strategies to bundle television and internet service and the lines blur between content delivered through traditional cable means and via the World Wide Web.
The market research has shown that the cable modem business is driven by the expansion of entertainment and information services in the home, with trends leading toward increased delivery of use of wireless devices to access video content and data. Though cable television as we know it is not going away, many viewers of television shows are deciding to, instead of watching programming at its assigned time on TV, stream shows over the World Wide Web on network websites and sites like Hulu, or through the Watch Instantly feature available on Netflix. Cable modems will become more and more important not only for internet access but for television as more people make this switch in the future.
Because of all of this, cable modems are in position to be a part of profitable and sustainable business opportunities for major companies like Comcast, Time-Warner Cable and Charter Communications.
The sky is not falling for cable television, though, even as more and more people watch certain entertainment and sports programming on the Web. Cable TV providers offer sports, news, shows, real-time entertainment and music in a bundle of services far beyond that which many Web searchers find for themselves, according to this WinterGreen study. It will be up to cable companies to continue to adapt, however, making sure that wireless modems are a part of their primary service bundles moving forward as more and more subscribers expect these cable modem services.